Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition

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	Attendees give IRCE 2007 a big thumbs-up Description: As I left San Jose following our third annual Internet Retailer Conference & Exhibition in June, I was riding high on the rave reviews I heard from a good number of the 4,100 attendees at the show. More than a dozen attendees sought me out at the show to tell me it was the best show they had ever attended. Not the best e-retailing show, but the best showever.
	E-Mail Marketing Survey Description: Why e-retailers are expanding their e-mail marketing
	When the smart and idiot box collide Description: Im old enough to remember the golden age of television, the mediums first decade. There were only three networks, but they broadcast programs like Armstrong Circle Theater, Playhouse 90, Kraft Television Theater, Alfred Hitchcock Presents and Twilight Zone. They offered first-class drama and were based on original teleplays written by the likes of Paddy Chayevsky, Arthur Miller, and Rod Serling. They vanished in the 1960s, and television became the low-brow land of formulaic sitcoms, repetitive cop and doc shows, and ubiquitous westernsall churned out on low budgets by Hollywood.
	An update on the other Internet Retailer Description: A little more than two years ago, I drew your attention in this column to our recently redesigned and upgraded web siteinternetretailer.comthe online extension of our magazine. In addition to a more attractive and navigable design, the makeover involved putting the site on faster servers, vastly increasing its editorial content and adding a highly efficient search function. Furthermore, we committed ourselves to steadily enhancing the editorial content going forward, and we have lived up to that commitment. Two years ago, the site had an archive of just 1,500 articles relating to e-commerce in retailing; today that number exceeds 9,100. We also added an on-line buyers guide that contains listings of more than 600 industry vendors.
	Defusing the channel conflict issue Description: Four years ago, when Levi launched its web store, it declared that Levi.com was the only place consumers could shop online for the leading jeans brand. It was a huge red flag for retailers, who were understandably concerned that manufactures could use the web to go directly to consumers and bypass their stores. Major retail chains reacted angrily to the Levi initiative, and some even threatened to pull Levi products out of their stores. Levi quickly did an about face, converting its web store to an information-only site, and to this day web shoppers can view all styles of jeans on the Levi.com site, but they cant buy them there.
	Shakeout in a Healthy Market Description: hen I tell people I publish a magazine about the Internet retailing industry, they sometimes wonder whether such an industry still existsgiven the demise of so many dot-com merchants in the last year. My response is straightforward: Do not confuse a market shakeout with a market debacle. The demise of legions of dot-coms, I am quick to add, is simply the result of too many competitors chasing a market that is growing fast, but not fast enough to support the number of players trying to gain a foothold in it.
	The reasons behind the numbers Description: A key part of Internet Retailers mission is to write about innovative retail web sites. While we do analyze the mistakes of some web merchants, our focus is on covering the most successful e-retailing operations. Over the years, we have put the spotlight on a good number of well run retail web sites, and our readers have profited by learning from the lessons of such innovators.
	IRNewsLink: 10,000 SubscribersAnd Growing! Description: I hear it from retailers and catalogers all the time at industry conferences. I love your magazine, they tell me. Read it cover to cover. To say the least, it is gratifying to hear such comments. They reinforce my own assessment that
	Internet Retailer Continues Its Expansion Description: To achieve excellence in an endeavor, you must aim high. At
	Internet retailing and the smart store Description: Regular readers of this magazine arent surprised that we devote this months cover story to the Internet strategy of the worlds largest owner of retail stores. Since our first issue, when we profiled Macys web site, we have focused a good deal of our editorial coverage on how retail chains are integrating the Internet into all aspects of their merchandising operations, including, most importantly, their stores. As such, we have featured on our covers leading chains such as Office Depot, Sears, Kmart and now Wal-Mart, the largest of all.
	Looking back with thanks, ahead with enthusiasm Description: When we launched this magazine five years ago, we watched it soar like no other publication we had previously introduced. Of course, it was artificially lifted by the markets bullish enthusiasm for all things Internet. Soon came the realization that the Internet could not possibly meet the unrealistic expectations that fueled the markets growth. For us, the negative impact of the bursting of an overly inflated Internet balloon was compounded by the worst decline in trade publishing since the Depression.
	It`s the design, Stupid Description: James Carville, the brilliant political campaign strategist, became ensconced in American political folkloreand helped get Bill Clinton elected President in 1992by hanging a sign at Clintons Little Rock campaign headquarters that read: Its the Economy, Stupid. It was there to remind the campaign staff that American Presidential elections tend to be won and lost over the current state of the U.S. economy. So, while George the First was basking in high poll ratings following his victory in Iraq One, Carville had his eye trained on the nations eroding economic numbers, which he knew could put the Comeback Kid in the White House. Its a funny thing that pocketbook issues trump all others in elections even though politicians, their staffers and the media often focus on everything else.
	Internet Retailer: Circulation Leader Description: From the day we launched
	Internetretailer.coms New Look Description: When my partners and I acquired
	Internet Retailer 2005The Conference Description: We provide our subscribers with news and analysis on e-retailing in a variety of formats, including our monthly magazine (
	Rich Media? Rich Indeed! Description: Not too long ago, the mantra in Internet retailing land was "keep it simple." Web sites, it was reasoned, should not be loaded up with a video and other ambitious graphics because consumers go to sites to shop, not to be entertained or marketed or informed. All the high-content graphics did, the argument went, was slow down the site, frustrate the web shopper and lead to abandonment.
	E-Retailing: The 25% Growth Phenomenon Description: When our publishing team started this magazine seven years ago, we were encouraged by the growth of the e-retailing market, which was growing at the time at 30% per yearfive times the growth of retailing overall. We felt certain the growth of online sales would continue exceeding the growth of store sales, but we assumed that growth rates for Internet retailing would slow as its base grew larger.
	Learning the lessons of Detroit Description: As a long-time enthusiast of the American auto industry, I confess I get depressed looking at the current state of U.S. automakerswhat with Toyota breezing past Ford this year into the #2 spot and poised to challenge the supremacy of General Motors. Detroits erstwhile Big Three have surrendered 20 points of market share in the last 30 years and today only 55% of the cars and trucks sold in this country carry GM, Ford or Chrysler brands.
	To measure is to improve Description: The industrys best web merchants are forever measuring thingsconversion rates, e-mail click-through rates, site navigation routes, entry and exit pages, traffic from affiliate and search engine marketing programs, and page load and visit times. Since its beginning, the web-based retailing industry has become a haven for measurement maniacs.
	Introducing Our Top 300 Guide Description: This is a unique publication which accomplishes something never done before.
	Christmas store shopping a (chilly) breeze Description: Unlike Christmases past, when I shopped almost exclusively online, I bought all my Yuletide gifts at stores in 2007. My apologies to e-retailers; I abandoned you purely for research. I wanted to reconnect with the seasonal store shopping experience to understand first hand why stores are getting so hammered by online merchants at Christmastime.
	Spam is not SARS Description: States are legislating against it. The Federal Trade Commission last month held high-profile and contentious hearings to determine if it should be regulated at the federal level. And IS gurus everywhere are arming corporate computer systems with software designed to find and kill it.
	The Web as the #1 Path to Purchase Description: Late last month, as I prepared to board a Southwest flight in Chicago to attend an e-retailing conference in California, I was relieved to discover that Southwest had installed kiosks where I could print my boarding card, which is now required prior to passing through security. I inserted my frequent flyer card into the machine, which instantly retrieved my e-ticket information and printed my boarding pass. As I strolled past the long lines of passengers waiting for boarding passes from agents, I reflected that for the last three years all of my air travel arrangements have been made and my tickets purchased on the Internet. What in the world, I wondered, has happened to the travel agent who had served me for two decades?
	E-retailing`s brightest stars at IRCE 2007 Description: The purpose of keynote speakers at a major industry conference is to deliver a compelling message about the theme of the meeting. I am thrilled that the two keynote speakers at the Internet Retailer 2007 Conference & Exhibitionthe worlds largest e-retailing show, to be held in San Jose, Calif., June 4-7could not be better suited to deliver powerful messages on the conference theme: The WebPowering the Reinvention of Retailing. Jim McCann, founder and CEO of 1-800-Flowers.com, and Reed Hastings, founder and CEO of Netflix Inc., are luminaries of e-retailing. More important, each has used the web to reinvent key retailing segments.
	Introducing Our Top 300 Guide Description: In one month, Internet Retailer will introduce its first new information product since it launched IRNewsLink three years ago. Entitled the Top 300 Guide, this new annual directory ranks America`s 300 largest retail web sites based on their 2003 Internet sales. For each of these leading e-retailing operations, the Guide also reveals annual sales growth rates, web traffic and conversion rates, average ticket size, number of SKUs on the site, key solutions vendors used, top management and corporate contact information.
	Are you ready to catch the wave? Description: The evidence is mounting. Its in the comments of vendors at retail industry trade shows, many of whom report that their business outlook has taken a decided turn for the better. Its seen on Wall Street, where the Dow has jumped 21% since the onset of the war in Iraq and the tech-laden Nasdaq has grown at an even healthier 34% clip during that period.
	Funding an anti-spam effort Description: New technologies bring new challenges. And the better technology, the greater the effort some make to abuse it. So it is with e-mail, the subject of this months cover story.
	But only a few are chosen Description: Industries move forward when the innovations of a few are recognized by the market, which rewards the innovators with financial and market share growth and causes competitors to emulate the breakthroughs of the market leaders. This progressive cycle is the great virtue of unrestricted competition, and it is clearly visible throughout the developing online retailing business.
	Internet retailers: Set your sights higher Description: The flurry of fulfilling online orders for Christmas 2006 is over and the sales totals are in. Once again, for what seems the umpteenth year in a row, e-retail sales during the holidays grew at 26% while store-based sales grew at 4.4%, just slightly above the 2.5% inflation rate. As the market for web-based retailing has continued its rapid growthto $102 billion for the year just endedone might expect the growth rate to abate significantly. The same expectation applied at the outset of last year, and the year before and the year before that. But the 25% or better annual increases just keep coming, defying all expectations of a leveling of the growth curve.
	The web-enabled chain store Description: When retail chain executives first responded to the potential of the Internet in merchandising in the late 1990s, many were acting defensively and, as a result, envisioning a relatively limited use of the Internet. At the time, the pure plays were the rage, and they were seekingand gettingbuckets of money from Wall Street by milking the promise of web sites that would capture an enormous share of retail sales. The chains responded by hastily putting up retail web sites of their own. It was partly in an attempt to convince their shareholders that they could compete in the online sweepstakes, too, and partly an effort to keep the fledgling web-only merchants from gaining control over the new retailing channel and, potentially, of retailing itself.
	Introducing IR`s Web Design `08 Conference Description: If your web site is converting to buyers 3% of shoppers who visit it, congratulationsyoure hitting the average conversion rate for retail web sites. But think how much more money your site would make if you could just double that rate with the same investment in marketing and same web staff. The incremental ROI would go off the charts.
	The Circulation Gold Standard Description: There are three keys to excellence in specialty business magazine publishing. You must identify a unique market that requires highly specialized competitive information. The information you publish must be well researched, current, completely objective and extremely useful to competitors in the field. And if your business model calls for your financial sustenance to come from advertising--which is the case for this and most other trade magazines--you must also have a highly targeted and current list of subscribers which advertisers want to reach.
	Internet Retailer 2005 Agenda Description: When we decided to hold our first annual e-retailing conference, we believed our readers and advertisers would respond favorably if we offered a conference that was far more affordable (only $795) than others on the market and one we could market to e-retailers from all merchandising channels--retail chains, catalog firms, virtual merchants and consumer branded manufacturers. And we wanted a conference that covered all best business practices and cutting-edge technologies that are important to success in retailing online. The theory was this: e-retailers have responded well to this magazine and would respond well to a conference shaped in its image.
	Multi-channel retailing and the Internet Description: Anyone who has watchedeven from afarthe developments in retailing in the past several years understands that the dominant theme for retailers in the 21st Century is the importance of operating and integrating multiple channels of merchandising. Maintaining multiple merchandising channels reinforces the retailers brand, responds to the consumers desire to shop when and how it suits her, and rewards retailers with increased sales and customer loyalty.
	Staying the Course Description: Recessions are like forest fires. Viewed in the moment, they are frightening and destructive. But just as fire thins an overgrown forest, removes the dead wood, and clears the way for rebirth, recessions reduce overcapacity, eliminate weaker and less committed competitors and set the stage for a recovery driven by the most efficient producers.
	What`s in Our Name? Description: Magazine titles typically do not convey fully the editorial content and strategic mission of the publication, which is why publishers often are compelled to use a subtitle. When we launched
	Redefining what retailing means Description: At the beginning of the last century, the word retailer typically defined someone who ran a local store. Then came grocery, dime, department and, finally, specialty store chains. The definition of retailer became nearly synonymous with that of the chain. Catalogers who didnt operate stores were, well, catalogers. The advent of television merchandising brought those wild and crazy direct-TV merchants, but even less frequently than catalogers were they included in anyones definition of retailer. The fact was that before retailing came to the Internet in the mid-1990s, a retailer ran stores; a cataloger marketed catalogs; and a direct-TV merchant sold gadgets, anti-aging creams and greatest hits compilations that you couldnt get in stores.
	Our Description: As anyone who reads this magazine knows, we believe that a successful Internet retailing strategy and implementation is the linchpin for success in today`s retailing environment. A company that runs a chain of retail stores underutilizes that asset if it doesn`t equip those stores with web-based POS devices, or take orders over the web for pick-up at the store, or leverage its brand by using the web to reach beyond the natural market coverage of its physical locations. A merchant that markets primarily through catalogs is burning marketing dollars if it doesn`t use that catalog to drive customers to a sophisticated web site that can process orders more efficiently than a call center and display many more SKUs than a catalog. And no direct-TV marketer can purport to be an "electronic retailer" unless it understands that in today`s world electronic means the Internet.
	When electronic doesnt mean Internet Description: Each September, the Electronic Retailing Association hosts its annual conference, a gathering of professionals who pioneered the first generation of electronic retailingthe now ubiquitous infomercials broadcast over radio and television. These direct-response TV marketers of health and beauty aids, exercise machines and kitchen utensils are a lively bunch of entrepreneurs known for their hucksterism on the airwaves.
	Looking back, planning forward Description: For Internet Retailer, 2005 was a wonderful year. It was the year when our significant investment and great belief in the future of e-retailing paid enormous dividends. It was the year we could only dream of back in the bleak days of 2001, when the Internet investment bubble burst. And it was the year that gave us the resources to plan for the aggressive development of a publishing business devoted to serving a burgeoning e-retailing market that has only begun to revolutionize all of retailing.
	On Irrational Pessimism Description: When Alan Greenspan testified before the House Banking Committee last month, he was asked why the Fed wasnt moving even faster to lower interest rates to jump-start a stalled economy. Still others questioned why Greenspan got on board the Bush tax cut train. Not long ago, such skepticism was unthinkable. The Fed Chairman, the closest thing the American economy has to a Deity, is hardly accustomed to being second-guessed.
	The old standards still apply Description: Just one year ago, something quite remarkable was happening in business publishing. Several new business magazines were challenging the long-established competitive balance in one of the most lucrative segments of the publishing market. Two of these magazines
	Technology Fuels e-Retailings Growth Description: When the dot.com bubble burst more than a year ago, many believed the revolution in online merchandising had been a mirage created by hype, not by substance. Too many shoppers, they argued, had been turned off by the pioneering web merchants who could not fulfill orders in a timely fashion, by retail web sites that were hard to navigate and slow to load, by the inability to efficiently search sites for desired items, and by the inability to check whether those items were in stock. So they concluded that the web was destined to play a minor part in merchandising and would never fulfill the promise of the visionaries who pictured a revolutionary role for the Internet in all aspects of retailing.
	These are very happy holidays Description: As the year draws to a close, those of us who are dedicated to web-based retailing have every reason to celebrate this holiday season. E-retailers this year continue to watch their market grow at an annual rate of about 30%, six times the growth rate of the overall retailing market. With online sales now accounting for about 5% of all retail sales, this industry has entered the mainstream of retailing, a business that no longer can be viewed as a sideline. If a merchant does not put online retailing at the core of its growth strategy, it is missing the point that online retailing is the fastest growing retailing channel.
	Thanks for supporting IR2005 Description: When we decided last August to hold our first
	Meet the webalogers Description: When the Internet burst onto the merchandising stage in the mid-1990s, some e-commerce enthusiasts predicted it would deliver a deathblow to the printed catalog. It didnt happen. For the same reason that printed magazines still circulate in the mails, catalogs continue to ride beside them on the USPS truck.
	What can stop the e-retailing rocket Description: Its tempting to think that nothing can stop e-retailings momentum. Tempting but foolhardy.
	IR2006 Conference: Ready to make history Description: Every major industry needs a major show that attracts as conference attendees all of the key players--large and small--from all segments of the industry, that features as speakers the leaders from every market sector, and that offers a huge exhibition hall where all leading solution providers are represented. When we held Internet Retailer 2005 Conference & Exhibition last June, the e-retailing industry lacked such an event, and our goal was to fill that void.
	NRF: Navigating Retailing`s Future Description: To the casual visitor, last months National Retail Federation Conference & Exposition, retailings premier annual event, must have seemed like just another Internet show, the kind conference organizers have been churning out fortnightly to cash in on the Internet business wave.
	We`re planning for another year of growth Description: It is our practice at Internet Retailer to spend the summer carefully analyzing our business and market and making detailed plans for the coming year. After growing our business three-and-a-half-fold in just the last two years, I dont suppose wed be faulted for deciding to coast next year. But coasting is not in our genes, and we spent the last few months putting together ambitious plans to take our business to even higher levels of performance and growth. I am delighted to share with you some of the highlights of what we have in mind for 2007.