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N Sync
Description: How synchronized product data helps Shaws Supermarkets get rid of the paper and streamline communications with suppliers
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A Headphones Play
Description: Getting the retail warehouse worker`s attention with web-enabled voice systems
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Space Launch
Description: Reworking their warehouses with web technology, retailers make more room for multi-channel orders
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POS will never be the same
Description: With a pipeline from HQ into the store, web-based POS systems radically alter store operations
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The New Wal-Mart?
Description: With a critical mass of customers, a powerful brand and a knack for leveraging web technology, Amazon is making good on its early promises.
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No Speeding
Description: How Canadian Tire rolled into supply chain collaboration in low gear
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Driving a straight line to a better return through online marketing
Description: Whats the fastest way to get a return on investment from online marketing? Drive straight to customers, says Wade Wahy, Internet sales manager for Coastal Hyundai, a Florida-based car dealership.
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Die Another Day
Description: With the acquisition of the defunct NeXpansion, MyWebGrocer positions itself for growth
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Fast Mode
Description: Web-based transportation management turns truck traffic into a driver of efficiency
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Musicnotes brings back MXTabs site
Description: Guitar sheet music web site MXTabs.net will strum a new tunea licensed, legal onewhen it re-emerges this summer as an online advertising-supported site operated as a unit of its new parent, Musicnotes Inc. Musicnotes recently acquired MXTabs. Terms of the deal were not disclosed, but MXTabs will operate as part of Guitar Tabs LLC, a Musicnotes subsidiary.
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Tiering Up
Description: Data storage: Its a strategy not a technology
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The Price is Right
Description: Figuring out the right pricing moveswith a little help from the web
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Personalization Plus
Description: As personalization evolves as a multi-channel technique, retailers are once again raising their expectations
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Ad Empire: Click-happy Google nabs DoubleClick
Description: It may be hard to fathom, but Google Inc. is about to become even more dominant in online advertising. By agreeing to pay $3.1 billion to majority shareholder Heller & Friedman for DoubleClick Inc., a major provider of online ad-running services, Google is set to become a true one-stop shop for web advertising. The acquisition, expected to close by years end, is subject to customary closing conditions, including regulatory approval.
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Finding the Value
Description: RFID presents benefits beyond retailer mandates, but with costly challenges
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Tax time
Description: 18 states are kicking off a sales tax initiative for Internet commerce, balancing the needs of states against the desires of retailers
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Webby stores
Description: The web works its way into stores via kiosks to build customer relationships and boost sales
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Over There
Description: Untangling the complexities of foreign order fulfillment
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Zoom, Zoom
Description: No longer exotic, rich media goes mainstream
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To rise above the spam, retailers are turning to a host of new email marketing technologies
Description: To help Internet retailers increase buy ratios from email marketing campaigns, software vendors and application service providers are delivering applications that generate more detailed buying data and meld text, images and audio.
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Work It
Description: New web-based workforce tools enable retailers to coordinate activities with worker productivity
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Lids finds an effective way to flip customers between the web and the store
Description: Lids markets the e-Centers, which are driven by in-store servers connected to high-speed satellites, as an extension of Lids.com primarily to Generation Y, technically savvy 12- to 24-year-olds, who have proven to be the most ardent users of Lids web site. Lids began testing the e-Center concept shortly after launching its web site in October 1999.
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Beyond credit cards
Description: After a series of fits of starts, alternative payment methods that allow cash to be used for payment over the Internet are gaining momentum, freeing online retailers from the constraint of having to accept only credit cards for online payment. Merchants need to offer more than one form payment to consumers, just as they do in the physical world, says Christina Kasica, a senior consultant at Ovum Inc., Boston.
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What eBay Gets from Its New Best Friend
Description: PayPal brings a lot of strengths to eBay, but its hefty price tag means eBay will have to find the ROIfast
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Back in the Saddle
Description: Jack Halperin returns to make SonyStyle.com a kingpin in Sony`s resurrection
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Help!
Description: One solution is to use web chat to answer a customers questions not necessarily related to the product. San Francisco-based CornerHardware.com makes building and home improvement experts available on a 24/7 basis through its web chat application as a way to build long-term customer relationships.
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Ga-Ga Over Google
Description: Pontiac`s cross-channel marketing campaign serves up plenty of do`s and don`ts for retailers
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Front and Center
Description: Order management`s bigger role: More than just keeping orders straight
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What your web site can tell you
Description: 10 metrics to watch to ensure quality site performance
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Foundation
Description: Order management: The new DNA of retailers` multi-channel strategies
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Life after eBay
Description: eBay sellers are taking off on their own in growing numbersand thriving thanks to the lessons learned on the auction site.
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Come Back Here
Description: The multi-channel shopper paradox: big spenders, little loyalty
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Mirror, mirror on the Web
Description: Personalization software, which recommends products based on customers tastes and needs, is becoming standard equipment for online merchants who want to remedy the lack of human salesmanship that can close an online sale. Web sites increasingly are becoming stores customized to a shoppers interests and previous purchases. Even e-mail marketing is taking a more personal touch. Customer service technology vendor FaceTime Communications and e-mail marketing firm Digital Impact offer a service allowing merchants to send highly targeted promotions that link customers directly to a live rep who can give more details and, its hoped, close the sale.
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Hands Across the Water
Description: Why delivery is just the starting point for international fulfillment services
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Converting to Thousands
Description: Google, which built a business on pay-per-click advertising, tests a cost-per-thousand approach
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How co-browsing can ease shoppers` anxiety and reduce abandoned shopping carts
Description: Most vendors of eCRM software offer co-browsing modules as part of their product suite. But few retailers have adopted it yet. Lands End is generally considered to be the first adopter of co-browsing when it initiated the service for the 1999 Christmas shopping season. Only a few have taken to it since then, even though Lands End says co-browsing has reduced abandoned shopping carts (Lands End wont say by how much).
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To buy, press pound
Description: E-merchants are extending e-commerce to wireless personal digital assistants and Web-enabled cell phones, a market projected to have a billion units in circulation by 2004. The immediate payoff for e-retailers is a higher level of convenience and service. Enhancing customer loyalty is key for merchants in the mobile commerce play, says Joe Lazlo, an analyst for Jupiter Communications. Mobile commerce extends the relationship beyond the PC.
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How product demos are helping shoppers kick the tires on the web
Description: Retailersand the interactive ad agenciesargue that having vendors foot the bill for interactive demonstrations for multiple products is more cost-effective because manufacturers can spread the cost of doing so across dozens of Internet retailers.
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Adam Walker`s CUShopper links big-ticket merchandise with the means to pay for it
Description: CUShopper also represents a way for credit unions to boost their share of the consumer lending market, which stands at about 3%, according to company data. One barrier we can help break down is to prompt credit unions to remind their members of the benefits of transacting with them, adds Walker. The less credit unions offer their members, the faster theyre forgotten.
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Pick-up Artist
Description: As more retailers launch buy online/pick up in store programs, competition is forcing them to differentiate the service
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Intelligent Design
Description: Going beyond the Wow! factor in web site design
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Fulfilling Promises
Description: By automating fulfillment, retailers can satisfy customers who are always demanding more
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The new eCRM systems keep tabs on customers purchases, wherever they occur
Description: As recently as 12 months ago, software that recommended products based on a customers shopping habits at a web site was considered exciting. Imagine keeping track of a customers buying habits electronically and using that information to pop up product recommendations the next time the customer came to the site.
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The Go-Togethers
Description: Repackaging the cross-sell: New applications promise to recreate the store sales experience
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Opening Doors
Description: Behind-the-scenes site search suddenly finds itself in a starring role
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I Know You
Description: Success this holiday season will ride on recognizing customers across all channels
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You`d Better Watch Out
Description: Santa Claus is coming online---again. And holiday shoppers won`t put up with the same mistakes twice.
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Retailers are trying to mend their ways by replacing inadequate business systems
Description: When Celestial Seasonings launched its e-commerce initiative last year, the countrys No. 1 seller of herbal teas neglected to electronically link its Web site with its customer service software. Consequently, every time someone ordered a few boxes of peppermint or mountain chai tea online, an employee had to type that information into Celestial Seasonings computer system so the company could send the customer information on the availability of their order.
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Blue Martini mixes merchandising with tech-head expertise
Description: Blue Martini, an up-and-comer in the highly competitive e-commerce software arena, likes its R&D stirred, not shaken. Its go-slow approach to market research has paid off with distinctive merchandising features that drew the likes of Levi Strauss & Co., Gymboree Corp. and Mens Warehouse to its client roster.
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Operation Online
Description: Military PXes take to the web to fight off growing competition
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