Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition

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	Here a Bot, There a Bot Description: Whats changed since the first price bots warmed retailers up to comparison shopping services? For one thing, merchants have learned there are plenty of shoppers who dont buy on price alone. In fact, among users of DealPilot.com, a bot specializing in books, CDs and DVDs, the purely price-driven represent less than half the services users, says Matthias Epp, vice president of marketing. There are people who always go with whats cheapest, just like in the brick and mortar world, he adds. But there are companies that dont want to compete on price exclusivelythey want to compete on service, quick turnaround or superior order processing.
	Talk, Talk Description: Live chat gains traction as retailers figure out how to use it
	Top Spot Description: Affiliates, marketers wrestle over trademark use under new Google ad policy
	New Class of Merchants Description: On the web, if it looks like a retailer, walks like a retailer, its a retailer--even if its a non-profit
	Catalogs go virtualbut the benefits are real Description: Shopping on the Internet emerged into mainstream use at the tail end of the paperless society buzz. According to that vision, consumers would store and retrieve vital information and bank, shop and get their entertainment entirely electronically. But the reality is that bookstores are jammed, people still read newspapers, and when it comes to retail, paper catalogs havent gone away. Theyve simply found an additional audience by expanding online.
	Follow the Money Description: Analytic tools jump channels in a quest to measure keyword value offline
	From the customer`s mouth to the retailer`s ear Description: Lots of sites gather customer feedback, but only a few really know what to do with it
	Gotta Have Friends Description: Retailers hope that the online social scene will build brandsand produce sales, eventually
	Fresh and Fresher Description: How web monitoring keeps perishables from perishing too soon
	The Well-Traveled Package Description: Returns: The many roads to there and back
	Lots of Choices Description: With the explosion of comparison shopping sites, merchants get more options. The challenge: find the winners.
	The Next Act Description: After 20 years at Tower, Kevin Ertell heads east to start a new chapter
	The price is right? Description: Retailers juggle strategies, margins and customer expectations as the Internet changes the rules of product pricing
	Why retailers are getting Google-eyed Description: Google deliversbut online merchants face a constant challenge keeping up
	Customer as avatar Description: Retailers look for real value in virtual worlds
	A Treasure Trove of Data Description: Retailers` restricted budgets are creating a growing market for outsourced analytics
	Print `Em Up Description: Risks aside, marketers like and consumers love online coupons
	The Fashionable Web Description: Just look at the favorite apparel-focused sites of frequent apparel buyersdefined by Ernst & Young as online shoppers who spent upwards of $600 on apparel online last year. JCPenney.com was tops in that group, with more than 20% of frequent apparel buyers naming it as one of their three favorite destinations for shopping on the web across all product categories. Spiegel was next, named as a favorite by 11% of shoppers, followed by QVC.com at 8%; and Gap.com, EddieBauer.com, LandsEnd.com and Sears.com, which all came in at around 7%. This isnt high fashion, Topp points out. It takes trend, buzz and a very sophisticated level of customer service to sell high fashion, including a point of view thats more than saying Im a funky customer. The technology online hasnt caught up to that yet. In my view, profiling (of customer preferences) online isnt where it needs to be to sell that kind of fashionbut it will be.
	A Very Wary Christmas Description: With one eye on an uncertain economy and another on the drive for profits, e-retailers prepare for Q4 and Christmas.
	Double Duty Description: At CoolSavings.com, targeting online coupons serves up more than just sales
	Light Bulb Moment Description: A $40 late fee begets a $682.2 million company, run by the efficiency-minded Reed Hastings
	Squeeze Play Description: In a tough retail climate, manufacturers go direct online in a search for more sales
	The Unification Theory Description: In multi-channel retailing, dont forget the TV channel, says ERAs chair
	Red Carpet Treatment Description: Top affiliate sites get those little extrasas an incentive to do even better
	Free, but not easy Description: How e-retailers are building web links that charm search engine spiders
	It`s a small world Description: Technology leaps bordersbut culture doesn`t, as U.S. e-retailers find new markets require a new approach
	Keep the customer satisfied Description: Ahead is stepping up email marketing campaigns. We had already laid the groundwork for these activities but didnt actively pursue them until relaunch, Petersen says. We didnt want to promote our perfectly average web site. We wanted to wait until the new one went up.
	The Searchers Description: Site search technologys new goal: Making e-retail web sites think
	Getting Top Dollar Description: Everyone remembers last years online price testing debacle at Amazon.com. The poster child for Internet retailing sparked a major backlash from consumers when it gave different DVD buyers different discounts to test sales response. When shoppers found out and some whod been offered lesser discounts complained the buzz got so negative that Amazon changed it policy to give everyone the lowest price at the end of a test.
	The Power of Customer Reviews Description: While customers are writing product reviews that lift sales, retailers are finding ways to leverage reviews content off site
	Playing to Strengths Description: The web weaves together a winning multi-channel strategy--and few retailers do it better than Sears
	Courting Clicks Description: Comparison engines pack the power of aggregators--but watch that ROI
	Getting the Goods Description: Profit pressures say someone will have to pay for deliveryretailers are betting it will be the consumer
	Behind the curtain Description: Web technology remixes in new ways that promise to dramatically change the customer experience
	A Juggling Feat Description: Undaunted by their lack of resources or web knowledge, owners of small retail sites tackle (many) big issues
	Bass Pro Shops fishes for more margin at comparison shopping sites Description: Shopping comparison sites are getting big buzz among retailers as paid search costs rise, but there, too, some marketers find the return on ad spend elusive. One solution is to put more strategy behind the spend, and retailers whove harnessed web analytic data to their comparison shopping engine spending say theyre seeing better margins on shopping sites as a result.
	Sole Man Description: Like other brick-and-mortar retailers that have invested heavily in the Internet, Nordstrom is aiming high, and its goals for the Web reach beyond shoes. Nordstrom CEO John Whitacre says hell settle for nothing less than becoming the leader in fashion-related e-commerce. The company plans to make the shoe site a model for expanded offerings in apparel, accessories, jewelry and other categories expected to total billions in overall Internet sales over the next three years.
	Works Hard for the Money Description: Far from pushing retail catalogs aside, the advent of the web has given them new life
	Heavy Weather Description: Given the frantic pace of dot-com retail launches, shakeout in the marketplace was built in. In fact, analysts have said forecasting it has been as easy as shooting fish in a barrel. Reason number one? The sheer number of b2c players on the field. There just isnt enough mind share and wallet share among consumers to spread out over the huge proliferation of sites, says Rebecca Nidositko, Yankee Group analyst. Venture capitalists who fund start-ups generally expect only 10-30% of their investments to succeed. From their perspective, its a given that the landscape would shake out. But some people forgot that rule. They thought that maybe everyone was going to be a winner.
	Power Up Description: Analytics give new muscle to site search
	Growing Pains Description: When scaling up means new technology, smaller online retailers balance strain and gain
	Cutting through the clutter Description: RSS bypasses e-mailand may be the ultimate segmentation tool
	Pile Up Description: By limiting the number of SKUs, according to the Forrester survey, merchants and manufacturers selling online were able to fill orders at an average rate of about 400 per day. But most reported problems managing returns. Among the issues for many dot-coms and even brick-and-mortar merchants with electronic storefronts: a lack of warehouse space, a dearth of systems for sorting and disposing of returned merchandise, and pricing structures inadequate to cover the cost of handling returns. It just hasnt been a priority, says Dale Rogers, director of the Reverse Logistics Executive Council, a professional and research organization based at the University of Nevada business school in Reno. Returns are important, but youve got to get product out the door first.
	Do Sweat the small stuff Description: Little fixes can have a big impact
	Searching high and low Description: When shoppers cant find you maybe you need to pay to get their attention.
	Tech Candy Description: Web analytics promise tempting new insightsbut smart marketers think hard before making a choice
	Many moving parts Description: How online retailers handle site performanceand the customer experienceas web stores load up on new features and functions
	Sticking Around Description: In fact, such gains are the payoff sought by e-retailers focused on site stickiness. But stickiness as a stand-alone isnt necessarily a gold standard of success for retail sites. While morphing from a portal into a destination, for example, Yahoo has layered a boatload of features such as instant messaging, personalized news and more on top of shopping, with the idea that visitors can fill a variety of needs by sticking with Yahoo. Today, Yahoo is ranked tops in stickiness among the portals and search engines by New York-based Media Metrix, with the average visitor spending 83 minutes at Yahoo.com to view an average 72 pages per month.
	Channel Shift Description: With online sales outpacing store sales, retailers ponder where to put resources now
	They Did It Their Way Description: When they cant find the applications they want off the shelfor wont pay for themsome e-retailers go open source to get the job done