This is a sample taken from the 22698 Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition pages accessible below. You are currently viewing information organised by Author.

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	It’s only natural Description: In addition to using paid search, retailers are hunting for customers naturally
	More Turmoil In the Job Market Description: Uncertainty in IT jobs is drawing experienced techies to retail
	Round ‘em Up Description: New analytics lasso more data to make marketing dollars work even harder
	Getting Results Description: Clean the customer info before putting it through the CRM technology, retailers learn
	The Home Depot finds no room for third-party ads on its web site Description: The Home Depot Inc. is pulling back this month from selling ad space to third parties on its web site, an experiment it had launched in July, saying it would return HomeDepot.com to its original function. “The Home Depot reviewed its online advertising program and determined that our resources would be better utilized by focusing HomeDepot.com on its core mission of supporting our online and store customers as they research and shop,” a spokeswoman says.
	Twinkle, twinkle Description: Jewelry sales glimmer online, where some pure-plays still sparkle
	The online pharmacies seek an Rx Description: he death in March of PlanetRx.com wasn’t just a story of another failed dot-com retailer. It also was a story of consumers’ resistance to having their prescriptions filled online.
	Color technology makes the difference as e-retailers fine-tune tints to spike sales Description: hen it comes to coloration, the chameleon has nothing on the web. Near-infinite variations in the hardware and software combinations that deliver color images to millions of computer screens can turn the yellow shirt into orange and the red hat into pink. Web shoppers may be in the dark—until the package arrives from the online store.
	Into the Blogosphere Description: Retailers take their first steps into the brave new world of blogging
	Out of the Skunkworks Description: Overstock.com’s auction chief launches the site with a mix of vision and DIY chutzpah
	Ethics 101 Description: The web means new opportunities in retail—opportunities that require a closer look at values and business practices.
	Who Knew? Description: What your web visitors are trying to tell you
	How Replacements looked in-house to serve a volatile inventory of china to web customers Description: Pre-web days, inventory management was already a challenge at Replacements Ltd. The 20-year-old Greensboro, N.C.-based seller of new and old china, crystal and silver had 8 million items for sale and merchandise counts that changed daily. It already had the back-end nailed, with internal systems that tracked outgoing and incoming inventory in real time. But then, in 1998, Replacements.com was born and the game changed.
	Beyond Phones Description: Tomorrow`s call centers will demand skills in e-mail, live chat and, oh yeah, phones
	The School of Hard Knocks Description: Enthusiasm and curiosity swept Gilbert into marketing at JustBalls, but as his learning curve grew, it became clear the company’s existing business model wasn’t exactly going to produce a slam dunk. “It was going to be the Amazon of the balls category, but I started thinking, how often do you need to buy a basketball?” he says. “Onesie/twosie sales, high acquisition costs, a slow use-up category—it’s hardly a prescription for success.”
	Pressures on stores could spell more online retailing Description: Climbing gas prices, rising labor costs and higher interest rates are only a few of the factors that could stand in the way of store expansion.
	How a small retailer reaped rewards from an emergency fix Description: Twenty-five years ago, Bill Broadbent was creating and selling t-shirts for the likes of Arlo Guthrie and The Band. Today, the 18-person company of which he is president, TShirtKing.com, books millions in annual revenue and is on the way to its goal of becoming the largest international retailer of licensed t-shirts.
	Reflect.com: Holding a mirror to the web’s possibilities for true mass customization Description: It’s said beauty is a tough business, and as the fates of early Internet players such as Eve.com and BeautyJungle.com show, this peach-colored and perfumed space is fraught with potential danger for Internet retailers.
	Picture this: E-retailers aim to zoom, spin and model their way to higher sales Description: In today’s competitive retail market, these enhanced visualization tech-nologies appear to be proliferating. “Online retailers that sell highly differentiated products are desperately trying to find ways to display the properties of those products on the Internet,” says Ken Cassar, senior retail analyst with Jupiter Communications. While the purchase of replacement or commodity product has become a no-brainer on the Web, consumers remain less willing to buy online what they can’t see or feel first. In fact, 84% of consumers in a Jupiter survey last year said that the need to see, touch or try on certain products would ultimately be a barrier to purchasing a wider range of products online.
	Leveling the playing field Description: With the right technology at the right price, even a niche e-retailer can look as slick and run as smoothly as the big guys
	E-Retailers Take To The Airwaves--Again Description: Mass media re-emerges in the fight for online brand dominance
	It’s a web services world—in fulfillment Description: Fulfilling orders hasn’t been one of online retail’s most compelling stories--but with new technology, that’s poised to change.
	Coming Up Roses Description: While St. Nick may be an online heavyweight, St. Valentine is no featherweight
	Lighthousedepot.com’s e-mail program puts lost shopping carts sailing toward check-out Description: The other key ingredient in the campaign was the company’s already-installed Windows NT operating system. It requires more hardware and is costlier than other operating systems, but it provides more flexibility and development tools that can be used in-house, Baker says. “If you go with a cheaper operating system like Unix, your investment isn’t so much in the hardware as it is in the engineers who know how to run it,” he adds. “If you buy a systems package from a third party, there isn’t the same flexibility. To make any changes, you’d have to call up their IT department and get them to do something. The system we use can be operated by people without engineering degrees.”
	The Long Road to Online Checkout Description: While there’s been much weeping and wailing over the issue of abandoned e-shopping carts, dig deeper into why shoppers abandon carts and it becomes clear that many shoppers don’t complete purchases on the web for the same reasons they don’t in the offline world.
	First You Gotta Crawl Description: And Parr’s words don’t even address the impact of the biggest earthquake to shake the e-retail marketplace in the past several months. The capital sources whose wide-open coffers sent e-retailers on spending sprees have largely clamped the lid shut, looking for returns on existing investments. That means web merchants who staffed up and spent big in the expectation they’d go back for additional funding won’t be doing so.
	Supersizing Search Description: Search is e-retailing’s newest path to gold, but mapping out the right route is more complicated than ever.
	Too Much? Description: Affiliate marketing not a game of how many, but which ones—and how to make them play
	Free, apt web tools spark more customer activity at Abt Description: With more than 10,000 SKUs on consumer electronics, home appliances and accessories site AbtElectronics.com, “it can be daunting for customers to choose among all of our products,” says vice president Jon Abt. To make the task easier, Abt Electronics Inc. is one of a growing number of web retailers who’ve added some of online merchandising’s newest functionalities to its web site—for free.
	Time Is Money Description: Web order entry brings retailers` online interface to the call center to save labor--and dollars
	Beyond the bid Description: Search marketing puts a new spin on the art of copywriting
	The next surge Description: The New Technology Proposition: Ride the e-retailing wave or stay the course and wipe out
	Online Auctions Description: Online auctions are not just for PEZ dispensers any more as retailers expand onto eBay and other auction sites.
	K.I.S.S. Keep It Simple for the Shopper Description: ince the dawn of Internet retailing, one thing has remained constant: Retailers are always re-designing their sites. That is especially true as the medium has gone mass market.
	Picture this Description: Dynamic product imagery shrinks the gap between the online and offline shopping experiences
	How small misses can add up to big sales losses Description: It was August, with the Labor Day holiday weekend still days away: the ideal time for online apparel retailers to make the summer’s last big sales pitch for women’s Capri slacks. J. Crew had secured the initial paid position on the term in the sponsored listings panel that runs along the side of the results page on Yahoo’s search engine. Retailer RoyalRobbins.com also saw opportunity, locking in the top-of-page paid spot on the same page.
	The Electronic Blackboard Description: When manufacturers put the ABCs of product education online, sales reps make the grade
	What’s New? Description: The future of e-commerce technology is here— in the labs of developers
	Talk it up Description: The web turns up the volume on the consumer voice. Brands and retailers better listen.
	Keeping It Consistent Description: Reconciling multiple channels and data: Technology solves a new problem
	A sea of shoppers Description: Spearfishing vs. casting a wide net: Search marketers try out niche search engines
	Dot-coms decamp for cheaper digs Description: Most of the companies already have some presence in the locations to which the moves are being made. Pets.com operates a distribution center in Indiana. Egghead was born in the state of Washington and consolidated customer service and distribution facilities in Vancouver more than a year and a half ago following its merger with Onsale.com. Similarly, PlanetRx.com will be joining the bulk of its operations already housed in Memphis, while Travelocity operates a call center in Rancho Cordova.
	Just Ahead Description: New e-commerce technology is poised to re-shape the online shopping experience—again
	Beyond Zoom Description: Rich media applications take product display to a new level—but do they pay?
	Don’t Spare That Tree Description: Who would have thought that the rising costs of online customer acquisition would drive online retailers back to paper?
	Mountains of Data Description: Working with IBM’s horizontal marketing technology, it’s already stripped redundancy from a cross-channel customer database grown so unwieldy that some customers received as many as 60 catalogs a year. And it has segmented customer groups most likely to respond to various promotions. This exercise in database mining cut catalog mailings by 7% and added $3.5 million to the bottom line in its first year of implementation, a combination of saved costs and increased sales. Next up: applying those analytical capabilities to cross sell and upsell to customer groups on the web, which the company plans to do this year.
	Portals deliver the world to e-retailer`s door, but now they must lock up sales too Description: Take VitaminShoppe.com, a nutritional supplements provider. Last December, it entered a two-year, multi-million dollar deal with AOL that would sprinkle it in as many places throughout the portal as Bill Gates has dollars. It was an anchor tenant in the diet and nutrition marketplace of Shop@AOL and a gold tenant receiving prominent placement in several other AOL departments. The deal also included promotions on AOL’s CompuServe, AOL.com, Digital City and Netscape.
	Bellacor’s CEO may have been late to the game, but he’s learned from the early flame-outs Description: Unlike many Internet entrepreneurs, it wasn’t a passion for the product that led Andersen to start an online company. Though he’s now developed an appreciation for the design attributes of lighting and home accent pieces that are Bellacor’s stock in trade, initially, the merchandise might just as well have been widgets. “What attracted me was the business challenge of looking at an inefficient marketplace that’s huge—maybe $50 billion a year—and how the Internet, which excels in information exchange, could be used to change the system,” he says.
	To build, buy or outsource Description: That is the question
	Making CRM Work Description: In spite of the track record of failures, CRM still calls to retailers

Last updated on 22 February 2008, 07:29:04+0000