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Blending e-mail with direct mail gets higher response, AMR says
Description: Blending e-mail with direct mail gets higher response, AMR says Nearly two-thirds of companies polled in a new AMR Research Inc. study on e-mail marketing campaigns got a better
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Blending video and e-commerce
Description: Some retailers are capitalizing on the explosive growth of online video, seeking to better showcase products and entertain and engage customers
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Blendtec sparks a mini-movement for blender videos at YouTube
Description: Blendtec sparks a mini-movement for blender videos at YouTube Blender manufacturer Blendtec has had huge success with its entertaining Will It Blend videos on YouTube and at
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Blind advocacy group can sue Target over web accessibility, judge rules
Description: Blind advocacy group can sue Target over web accessibility, judge rules A class action lawsuit charging that Target Corp.s web site is inaccessible to the blind can move
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Blind advocacy group, consumer sue Target.com alleging site inaccessibility
Description: Blind advocacy group, consumer sue Target.com alleging site inaccessibility The National Federation of the Blind and a blind consumer have filed a class-action lawsuit against
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Blinds.com lifts sales by opening its web analytics window to suppliers
Description: Blinds.com lifts sales by opening its web analytics window to suppliers By sharing site analytics data with its merchandise suppliers, Blinds.com tripled the sales volume of
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Blish.com Goes Live with Mercado Software
Description: The Easiest Place to Buy or Sell Digital Content ¬ Now Made Easier
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Blish.com Offers Innovative Online Marketplace for Digital Content
Description: Career Education Corporation Subsidiary Adds New Dimension To Company`s Online Offerings
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Bliss Adopts CommercialWare`s Suite of Cross-Channel Retail Management Solutions
Description: Software Gives Spa and Beauty Product Company Power to Manage Explosive Growth, Boost Service Through All Customer Touch Points
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Blockbuster Online adds a VP of product and marketing
Description: Blockbuster Online adds a VP of product and marketing Blockbuster Inc. has hired Chris Terrill as vice president of product and marketing for Blockbuster Online, the companys
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Blockbuster Online chief leaves to head up U.S. Auto Parts Network
Description: Blockbuster Online chief leaves to head up U.S. Auto Parts Network Shane Evangelist, who developed and launched the online movie rental business of Blockbuster Inc., has left
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Blockbuster Online: Drop that mouse and get in here
Description: Blockbuster Inc. is upping the number of movies that online customers can obtain at stores as part of their subscription. Last month, the movie and video game rental giant doubled the number of free movie rentals redeemable at bricks-and-mortar stores that Blockbuster Online subscribers receive.
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Blockbuster anti-trust suit against rival Netflix can proceed, judge rules
Description: Blockbuster anti-trust suit against rival Netflix can proceed, judge rules A U.S. District Court judge in San Francisco ruled Tuesday that Blockbuster Inc. can proceed with
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Blockbuster busts into movie downloading with Movielink acquisition
Description: Blockbuster busts into movie downloading with Movielink acquisition Blockbuster Inc. has moved into the emerging arena of movie downloading with the acquisition of Movielink LLC,
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Blockbuster casts new CIO in a major e-commerce role
Description: Blockbuster casts new CIO in a major e-commerce role Blockbuster Inc. is consolidating its e-commerce operation. In the wake of the departure of Shane Evangelist, previously the
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Blockbuster charges deceptive practices by Netflix in patent infringement
Description: Blockbuster charges deceptive practices by Netflix in patent infringement Blockbuster Inc. today filed a counterclaim against online DVD rental company Netflix Inc., alleging
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Blockbuster chief sees upside in movie downloads
Description: Blockbuster chief sees upside in movie downloads Blockbuster Inc. has signaled its interest in entering the movie download business, possibly sometime in 2007, according to
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Blockbuster emphasizes its online program over stores
Description: Blockbuster emphasizes its online program over stores After closing nearly 300 stores in 2006, Blockbuster Inc. expects to close another 282 stores this year as it continues to
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Blockbuster gives online subscribers a bricks-and-mortar option
Description: Blockbuster gives online subscribers a bricks-and-mortar option A week after calling it a pilot program Blockbuster Inc. is going national with a program that gives online
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Blockbuster hires a new CIO
Description: Blockbuster hires a new CIO Blockbuster Inc. has a new chief information officer. The retailer, No. 51 in the Internet Retailer Top 500 Guide, has named Keith Morrow as its new
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Blockbuster knocks out Overstock to win Gomez site performance tournament
Description: Blockbuster knocks out Overstock to win Gomez site performance tournament Blockbuster came out on top of a Gomez tournament that measured the performance of 64 e-commerce sites
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Blockbuster looks to bag online video rental market share by cutting fees
Description: Blockbuster looks to bag online video rental market share by cutting fees Blockbuster Inc. is trying to slice off a bigger chunk of the online video rental market by offering
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Blockbuster offers all-you-can-watch movies rentals
Description: Blockbuster offers all-you-can-watch movies rentals In a move to integrate its in-store and online operations, Blockbuster today began offering store customers the ability to
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Blockbuster online brings the web DVD customer into the store
Description: Blockbuster Inc.s lack of a web strategy in the face of success by Netflix Inc., which established the market for online DVD movie rentals, and the launch of an online movie rental service by WalMart.com, the online arm of retail powerhouse Wal-Mart Stores Inc., had many wondering if Blockbuster was giving up the portion of the market that preferred online rentals.
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Blockbuster pilots rent-online/return-to-store program
Description: Blockbuster pilots rent-online/return-to-store program As a way to drive more multi-channel sales, Blockbuster Inc. is piloting a rent-online/return-to-store program. Today
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Blockbuster places bet on former 7-Eleven executive as new CEO
Description: Blockbuster places bet on former 7-Eleven executive as new CEO Blockbuster Inc. today named James W. Keyes, a former president and CEO of convenience store chain 7-Eleven Inc.,
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Blockbuster playing games with online/in-store free rental program
Description: Blockbuster playing games with online/in-store free rental program Blockbuster has added video games to its Total Access online/in-store DVD rental program. Already in effect,
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Blockbuster posts sharpest holiday traffic gains among online retailers
Description: Blockbuster posts sharpest holiday traffic gains among online retailers Following its launch last July of an online DVD rental service, Blockbuster Inc. posted the sharpest
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Blockbuster promotes Nick Shepherd to COO of online and stores
Description: Blockbuster promotes Nick Shepherd to COO of online and stores Blockbuster Inc. has promoted company veteran Nick Shepherd, executive vice president and president of worldwide
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Blockbuster pulls back the curtains on its comeback strategy
Description: Trying to open the curtains on a dramatic comeback after several years of losing market share in the DVD rental market to its online competition, Blockbuster Inc. last month launched a 30-second TV commercial that takes direct aim at its biggest rival, Netflix Inc.
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Blockbuster reports Q2 loss of $57.2 million, raises subscription fees
Description: Blockbuster reports Q2 loss of $57.2 million, raises subscription fees Blockbuster Inc. today reported a greater-than-expected loss in the second quarter, due in part to a 6.6%
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Blockbuster reports bigger loss, but strong growth in new online service
Description: Blockbuster reports bigger loss, but strong growth in new online service Blockbuster Inc. is paying the price for its head-to-head battle with Netflix Inc., but may yet reap the
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Blockbuster says claims by Netflix are without merit
Description: Blockbuster says claims by Netflix are without merit In an 8-K filing with the Securities and Exchange Commission, Blockbuster Inc. has stated it believes that claims filed in
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Blockbuster spending $35 million in Q1 on marketing campaign, CEO says
Description: Blockbuster spending $35 million in Q1 on marketing campaign, CEO says Building on its strong momentum of recent weeks, Blockbuster Inc. will spend about $35 million this quarter
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Blockbuster takes aim at Netflix subscribers with new holiday promotion
Description: Blockbuster takes aim at Netflix subscribers with new holiday promotion Blockbuster Inc. today fired another volley in its ongoing battle with Netflix Inc., giving Netflix
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Blockbuster takes aim at rival Netflix in TV campaign
Description: Blockbuster takes aim at rival Netflix in TV campaign In a 30-second TV ad spot that launched Jan. 1 and names its rival Netflix Inc., Blockbuster Inc. seeks to up the ante in
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Blockbuster testing online DVD rentals for Q4 launch
Description: Blockbuster testing online DVD rentals for Q4 launch Blockbuster is testing a long-anticipated online DVD-rental service with a multi-channel twist: In addition to receiving
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Blockbuster tests online DVD rentals with FilmCaddy.com
Description: Blockbuster tests online DVD rentals with FilmCaddy.com Covering its bases in case the DVD rental market moves broadly online, Blockbuster Inc. is testing web-based DVD rentals
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Blockbuster to customers: Hit the bricks
Description: Blockbuster to customers: Hit the bricks Blockbuster Inc. is encouraging customers not to shop onlineat least for four film rentals every month. The movie and video game rental
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Blockbuster to rewrite video rental script after Netflix settlement
Description: Blockbuster to rewrite video rental script after Netflix settlement Blockbuster Inc. says it has reached a settlement in a lawsuit Netflix Inc. filed in April 2006 charging
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Blockbuster turns in a weaker third quarter performance
Description: Blockbuster turns in a weaker third quarter performance Blockbuster Inc. continues to grow the top line of its online movie rental business. But the company is cutting back on
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Blockbuster will hit the street for a new CEO
Description: Blockbuster will hit the street for a new CEO Blockbuster Inc., which last fall launched an aggressive in-store return program to gain ground on rival Netflix Inc., will be soon
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Blockbuster will spend another $70 million on Blockbuster.com this year
Description: Blockbuster will spend another $70 million on Blockbuster.com this year Blockbuster Inc. will spend an additional $70 million this year to accelerate the growth of the subscriber
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Blockbuster.com adds a discount outlet
Description: Blockbuster.com adds a discount outlet Blockbuster Inc. has launched an outlet center as the newest addition to its e-commerce site. The new outlet center lets shoppers search by
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Blockbuster.com: Fastest growing Top 500 retailer
Description: Hoping 2006 is Act II to 2005.
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Blog buzz is directly linked to media spending, says a new Nielsen survey
Description: Marketing strategies that separate advertising and paid media from word-of-mouth tactics often are doomed from the start, according to a new study by media market researchers The Nielsen Co. The study, which evaluated nearly 80 new consumer products across several subcategories and launched in the U.S. between 2005 and 2006, found that high blog interest, or buzz, around new product launches is tightly linked to paid media spending.
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Blog expresses company voice in employees own words
Description: Blog expresses company voice in employees own words For a retailer of premium coffees, job one in the marketing arena is to differentiate the offering from that of industry
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Bloomies woos young shoppers with social retailing
Description: Bloomingdales may be known as a fashion destination, but that doesnt mean it cant reach out more to teens and young adults. So in a recent test at its flagship 59th Street Store in New York, it offered an interactive sales-floor mirror that let shoppers view themselves in outfits as well as commentsand images of alternate garmentssent to the mirror by their online friends.
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Bloomingdale`s Now Live and Using ProfitLogic`s Merchandise Optimization Technology to Better Manage Pricing Decisions
Description: Article from Internet Retailer
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Bloomingdale`s To Use ProfitLogic`s Markdown Optimization Solution to Manage Pricing of Fashion and Seasonal Merchandise
Description: Article from Internet Retailer
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