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How two retailers one-on-one campaigns boosted e-mail response rates
Description: Marketers have long known that open, click-through and conversion rates all increase when they segment lists and include personalized offers in e-mails. Now, a couple of retailers have found that the more specific a marketer can get, the better the return.
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Retailers strive for smooth sledding during holiday season
Description: As retailers prepare for the make-or-break fourth quarter, Daniel Yonts, director of Internet marketing at high-tech and home furnishings retailer firstStreet, has already taken steps to ensure a holiday shopping season that will run more smoothly than last years. Although firstStreet didnt suffer the extent of crashed servers that took hours of shopping time away from such big names as Walmart.com, Amazon.com and Overstock.com during holiday season 2006, it suffered enough to warrant a major change in the way it operates, Yonts says.
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Getting It Straight
Description: Data sync: Where the same old, same old is a good thing
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Newegg balances the old with the new on its redesigned home page
Description: Newegg balances the old with the new on its redesigned home page Retail web site designers walk a fine line when they take on creating a new look for the home page. When
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Big Internet players stake their claims in the online advertising gold rush
Description: Total advertising spend in the U.S. declined 0.3% in the first six months of the year. But online display advertising was up 17.7%, says TNS Media Intelligence. That helps explain why major Internet players are rushing to acquire online advertising companies and introducing new technologies to help advertisers deliver more compelling ads to the most appropriate online consumers.
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Costco.com hits a milestone: More than $1 billion in annual sales
Description: Costco.com hits a milestone: More than $1 billion in annual sales Costco.com is the newest member of the billion dollar sales club. For the year Costco Wholesale Corp. grew its
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Google and PayPal collide at the checkout
Description: The search engine giant crashed PayPals payments party with financial incentives to retailers and a tie-in between Google Checkout and AdWords. But some merchants are wary of Google, and PayPal is rallying support for its Express Checkout with the aid of parent eBay and Google arch-rival Yahoo.
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Staying on top of changes at comparison shopping engines
Description: Staying on top of changes at comparison shopping engines As the cost of keywords in paid search marketing continues to rise, other online marketing channels are getting more
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Christmas Blitz
Description: Bolstering e-mail systems for holiday marketing will increase profitability
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Site design steps into the limelight
Description: Online retailers are ready for something new, according to Part 2 of the State of Retailing Online report released last month by Shop.org and Forrester Research. 88% of the 150 retailers responding to the survey have prioritized improving product detail pages, with 80% adding online images and 76% conducting A/B tests of offers and promotions.
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Weblogs emerge as an advertising and sales medium
Description: Half of U.S. consumers have visited a weblog, and of those, nearly a third have clicked on a blog ad, reports research firm Synovate. 43% of blog visitors say they have noticed ads on blogs, and that rises to 61% among visitors age 18-24.
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Alliance combines Drugstore.com traffic with Revolution Health Network
Description: Alliance combines Drugstore.com traffic with Revolution Health Network Drugstore.com, a web-only retailer whose products include health, beauty and pharmacy goods, has signed an
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Audible and Harlequin torridly embrace audio romance
Description: Audible and Harlequin torridly embrace audio romance Audible Inc., a web-only retailer whose e-commerce site Audible.com specializes in spoken audio entertainment, information
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Retailer gives up trademark suit against Google
Description: American Blind & Wallpaper Factory Inc. has ended its legal fight against Googles practice of allowing competitors to buy American Blind trademarks as keywords to trigger ads on search results pages. But American Airlines has picked up the fight, filing its own suit against Google over the same issue.
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Amazon lets shoppers go to school on High Def products
Description: Amazon lets shoppers go to school on High Def products Amazon.com Inc. has launched Amazon High-Def 101, an online center for information designed to help shoppers navigate the
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Dollars and cents
Description: Web retailers are growing both their top and bottom lines, but expanding organically rather than taking on outside risk
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Half of all web users will shop online this holiday season, study says
Description: Half of all web users will shop online this holiday season, study says More than half, or 50.7%, of Internet users will do at least some of their holiday shopping online this
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Cars.com to rev up marketing with Super Bowl advertising
Description: Cars.com to rev up marketing with Super Bowl advertising After plunking down millions several years ago for Super Bowl television spots that didnt produce traffic commensurate
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Montgomery Ward rolls out expanded web and catalog offerings
Description: Montgomery Ward rolls out expanded web and catalog offerings Direct Marketing Services Inc., the owner of the Montgomery Ward brand, will expand its Wards.com retail e-commerce
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Borders.com fills the role of fulfillment provider
Description: Borders.com fills the role of fulfillment provider Borders Group Inc. has selected Baker & Taylor Inc., a Charlotte, NC, distribution company to the books and entertainment
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Retailers propose overhaul of card-processing protocols
Description: Retailers propose overhaul of card-processing protocols Much of the recent media coverage of Visas Sept. 30 data security deadline focused on the substantial number of major
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CampusU hopes investors give it the old college try
Description: CampusU hopes investors give it the old college try CampusU Inc., an online retailer and social networking hub for college students, has set the terms for its initial public
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Registration begins for .asia web domain
Description: Registration begins for .asia web domain Registration begins today for a new domain, .asia, a top level domain similar to .com and .eu that is intended for use in 73 countries
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comScore expects $22 million in Q3 revenue
Description: comScore expects $22 million in Q3 revenue Web audience measurement company comScore Inc.s preliminary financial results for third quarter 2007 ended Sept. 30, 2007, indicate
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Borders gives web shoppers a look at whats coming next
Description: Borders gives web shoppers a look at whats coming next Borders Group Inc. is giving web shoppers an early peek at its new e-commerce site. The books retailer has launched
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Samsonite gets set to launch an e-commerce web site
Description: Samsonite gets set to launch an e-commerce web site Samsonite Corp. is launching an e-commerce web site, replacing the information-only site that it operates now. The company
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Upstart Glam Media hangs onto its lead in apparel & beauty sites
Description: Upstart Glam Media hangs onto its lead in apparel & beauty sites Glam Media, an e-commerce and media site, continues to dominate online apparel & beauty sites, only a few months
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Shopatron to begin test of order online/pick-up in store
Description: Shopatron to begin test of order online/pick-up in store Shopatron Inc., which funnels orders from manufacturers web sites to local dealers, plans to begin a test this month of
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Walgreen and AARP launch a web store
Description: Walgreen and AARP launch a web store Walgreen Co. sees a lot of green in gray. The retailer is teaming up with the American Association of Retired Persons to launch a new
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With customer reviews, Petco shoppers read and buy
Description: With customer reviews, Petco shoppers read and buy Consumers read and heed online reviews, suggests a new survey commissioned by consulting firm Deloitte & Touche LLP. And the
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Internet advertising revenue soars to nearly $10 billion in first half
Description: Internet advertising revenue soars to nearly $10 billion in first half At nearly $10 billion, Internet advertising revenue from search, classified, lead generation, e-mail and
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Search marketing company Commerce360 lands a second round of funding
Description: Search marketing company Commerce360 lands a second round of funding Commerce360, a software-based search marketing company for paid search and search engine optimization, has
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New Meijer site includes persistent shopping cart and product previews
Description: New Meijer site includes persistent shopping cart and product previews Midwest-based retailer Meijer has chosen Fry Inc. to host the chains new e-commerce site. Fry also
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New tool lets web shoppers buy what TV and movie stars are wearing
Description: New tool lets web shoppers buy what TV and movie stars are wearing Fans of the weekly fashion talk show The Fashion Team on the TV Guide Network now can buy products featured
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Multi-channel retailers spending more on improving e-commerce platforms
Description: Multi-channel retailers spending more on improving e-commerce platforms Multi-channel retailers are allocating more of their I.T. budgets to improving the cross-channel customer
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Christian products cataloger boosts online average order values 39%
Description: Christian products cataloger boosts online average order values 39% During the six months since it launched a new e-commerce platform in March, Christian Tools of Affirmation
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AllBrands sews up lower processing costs with Google and PayPal
Description: AllBrands sews up lower processing costs with Google and PayPal AllBrands LLC is finding that fewer consumers abandon shopping carts since it added the streamlined checkout
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The platform changes keep on coming at Kohls.com
Description: The platform changes keep on coming at Kohls.com Now that it has introduced a newly redesigned web site and an updated e-commerce platform, Kohls Inc. will continue to make
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With new site search, conversion rates rise 40% at CableOrganizer.com
Description: With new site search, conversion rates rise 40% at CableOrganizer.com CableOrganizer.com, which sells cable, wire and equipment management solutions, reports product searches on
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Peerless Industries redesigned web site features advanced search tools
Description: Peerless Industries redesigned web site features advanced search tools Peerless Industries Inc., a manufacturer and retailer of audio/visual mounting products, has launched a
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August sales set new record for tiny online jeweler Abazias Diamonds
Description: August sales set new record for tiny online jeweler Abazias Diamonds Abazias Diamonds processed record monthly sales of more than $800,000 in August, for a year-over-year
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Performance counts as much as looks on the redesigned Zazzle.com
Description: Performance counts as much as looks on the redesigned Zazzle.com When Zazzle.com Inc. set about redesigning its e-commerce site, the company decided early on that how the site
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Disney exiting wireless network service business
Description: Disney exiting wireless network service business The Walt Disney Internet Group is pulling the plug on its mobile virtual network phone service at years end, citing the
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RealNetworks adds Game Trust to mix
Description: RealNetworks adds Game Trust to mix Online entertainment services company RealNetworks Inc. is acquiring casual games infrastructure company Game Trust Inc. to help bring social
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Court approves class action status in blind access suit against Target.com
Description: Court approves class action status in blind access suit against Target.com A federal judge in the U.S. District Court for the Northern District of California yesterday granted
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E-commerce accounts for 81% of Celebrate Express Q1 sales
Description: E-commerce accounts for 81% of Celebrate Express Q1 sales The web continues to dominate sales for Celebrate Express Inc. The online and catalog retailer of family oriented card
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Faced with limited space, Limited Brands makes a move
Description: Faced with limited space, Limited Brands makes a move After several years in an outdated facility Limited Brands Inc. is making the move to a new direct market distribution
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BabyUniverse and eToys pick a date
Description: BabyUniverse and eToys pick a date BabyUniverse Inc. and eToys Direct Inc. have set Oct. 12 as the date for a special meeting for shareholders to vote on their merger. If
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Barnes & Nobles books a new design
Description: Barnes & Nobles books a new design Barnes & Noble Inc. is introducing a revamped e-commerce site just in time for the holidays. The redesign places an emphasis on faster search,
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Consumers find online electronics shopping more satisfying
Description: Consumers find online electronics shopping more satisfying Consumers looking for flat screen TVs, digital cameras, computers and laptops found online shopping more satisfying
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